Granite Sky is an e-commerce brand that focuses on promoting and supporting wilderness areas through unique products and by donating a portion of the proceeds to groups that advocate and maintain these precious lands.
The brand was developed to capture the essence of being in wild places while appearing fresh and unique. It also needed to be easily applied to apparel and have a clean look on digital platforms.
The site was designed from the mobile experience out, focusing on how to mitigate shopping cart abandonment. These challenges were met by creating a simple and clean layout that focuses on simple site architecture.
Cart abandonment was mitigated by making it easy for people to view and edit their cart from any location in the site without loosing their place. Once in the checkout phase the user is shown where in the process they are at all times so they can keep tabs on how much further they have to go. One feature implemented was to put the zip-code field to the top of the form that utilizes a database to auto populate city and state, removing that step for the shopper. Lastly, a single-field credit card form was used as a way of streamlining the process and to hide the shoppers credit card information from on-lookers.
Home Screen
Product Gallery
Product Page
