Snow Peak

Snow Peak makes some of the best backcountry travel equipment on the market but their web presence and how they feature these products falls short of the quality they're known for. The challenge was to develop a product showcase for the LiteMax stove that is both immersive and uses e-commerce best practices. The shopper is engaged by using high-quality photography and video to tell a complete story about the product and it's features. We've positioned the LiteMax stove towards the ultra-light trekker that has typically used denatured alcohol stoves.

Compressing, sticky navigation and cart functions were used to maximize screen space to show off the product and to also keep the shopping functions top of mind and easy to interact with.

Secondary navigation uses the bronze color from the SnowPeak brand to add contrast as rollovers and interacted states . A full-screen horizontal tile layout puts content front and center and interacts with looping video in the background.

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